In 1964 Howard helped to pioneer decision analysis. “It’s all about being clear in your decisions or, as we say, pursuing clarity of action,” he said of what is today a widely used approach to problem solving. “Clarity of action depends on clarity of thought. So first you have to get your thinking straight. Then you can talk about making choices. And that’s what decision analysis is all about.” The Society for Decision Professionals has honored Howard, and Harvard University Professor Howard Raiffa, by using their names in a newly-created award recognizing practitioners of the disciple they co-developed.